The font featured conveys strong connotations of the 1920s jazz era. Which demonstrates straight away that its addressing the jazz reader. It also fits the codes and conventions as it brings nostalgia back to jazz in its prime. However, by using a purple 'E' it meant I could physically merge the modern and traditional elements together. This shows how I want to preserve the roots of jazz, but also add a modern twist. The purple also follows the consistency of colour throughout, which makes the brand consistent. I manipulated the fonts in the trumpet from descending size order, the aim of this was to make it look more realistic, professionally done and to not attract too much attention, away from the main image.
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