evaluation

https://www.youtube.com/watch?v=svfP4eXkTxM

vocal opinion of target market

Here is an example of my target audiences opinions. I asked Jenna, who reads jazz magazines weekly and is very passionate on the genre, what would make her read one jazz magazine over the other. As she has a lot of first hand expertise in jazz magazines, therefore her feedback, on top of the other audience research will benefit my next steps hugely. 

target market feedback

 30 year old sam and 20 year old Jenna 

who listens to jazz- target audience research

final adjustments and exportation

It's the deadline day for the magazines. Therefore I spent a few hours adding finishing touches to my magazine/proof reading.

FRONT COVER-

I changed the text on the cover, as response from final feedback included the text wasn't flowing with the magazine the best. Additionally, I double checked the codes and conventions and they didn't include a page number for the articles, therefore I removed the numbers. This improved the overall look of the magazine, making it seem more professional and sophisticated. The text is arranged in size order, following the conventions, this also carries on into the contents page, to maintain consistency. The Badu article is set to be the most important, as she's the featured artist. Therefore, the text for her name is almost as large as the masthead. This demonstrates how important the artists are in the jazz community, but also instantly tells the reader that the main resources and focus has been used on that specific article. Moreover, I added the banner, as it pulled an element of tradition from the Ella Fitzgerald magazine, as the front cover also features a banner. I felt instead of a sticker, used on the majority of magazins, a banner was more appropriate for a jazz magazine, symoblic for its uniqueness in the music industry; whilst using fitting codes and conventions. 

CONTENTS- 

 I Added orange to the numbers, which added an extra modern twist, and a sense of independence / brand consistency to my magazine. I added a twitter handle and website to the page and DPS, in order to directly address the modern / younger audience. This makes my magazine and brand more assessable to this market, adding more of a balance to the traditional and modern elements.

DPS-

I added an album to the bottom right hand corner. This was due to needing a 4th photo, however I opted for an album because it really made my DPS come together, and added an extra enphasis on the importance of the artists music. It also shows the artists dedication and passion to the genre to release an album. 

Time management-

Weekly, I planned how many hours I would work on both the blog and editing of the magazine. I aimed to split these equally, by not letting either fall too far behind. 

 I dedicated 2 hours each night to blogging and online research whilst using the school hours to editing the magazine. I acknowledged my magazine would need a lot of research, and trial and errors, so I factored this in. Out of the five hours a week of media lessons, Id use 2 hours efficiently on photoshop and indesign and the other 3 were used to take photos, download fonts etc. Specifically, as shown in my magazines the photos needed a lot of editing in order to fit the codes and conventions how I wanted. Such as creating my own brush. 

Weekly I would write a to do list, and have to complete it by the end of the week. This allowed me to keep up to date on the overloading tasks I set my self. 

Ultimately, it gave me a vey efficient and effective way to manage so many different tasks simultaneously. This was particularly difficult due to the fast deadline, however the lists created some stability. 

example of weekly table

spell check. DPS article

My article particularly addresses all the points and my target audience wanted, whilst I've added modern / tradition knowledge to suit my codes and conventions. For instance, I kept  Badu's aims as a reflection of my magazines aims. Like combining the 'modern nu jazz, with the traditional boogie woogie piano'. The article uses very knowledgeable and experienced language, which suits my target market. As sophistication and passion Is closely linked to jazz, I wanted to express it through the language in order to provide the readers with quality content. It mentions legendary artists in jazz, which bring a sense of reminiscence and community as everyone in jazz will have influenced off them somehow/know their music. I used a written article, without a Q and A unlike most younger aimed magazines. This reflects what my target audience want, to really be involved with the music and the process. Rather than reading about circulating 'news', learning is the key point I wanted to get through. The readers will LEARN about how to modernise jazz, without destroying the foundations. This is what my target audience requested, and it has been suggested to me that jazz readers are serious and dedicated to the music itself. Therefore, I wanted to rule out any comic or mockery style jokes etc. I felt this would undermine the history of jazz, or my magazine in general, fundamentally making it very unpopular. I used sophisticated punctuation, and ruled out any by the book tactics to grab the readers attention- such as exclamation marks, ellipsis etc. The buyer and creator of jazz magazines work on parr, as if they are serving each other. Therefore, jazz magazines are assured to deliver, hence why traditional magazines like Jazztimes are still producing with popularity.