ALBUM - on dps

This is the final look of my DPS. As I had only included 3 photos, I needed a 4th. I felt an album would add a nice final tough and re emphasise the importance and effort the music. I placed It near the bottom, in order to show it isn't the most important item on the page, the article is. The article symbolising her background, vision, creativity etc, showing there is more to the artist than their music. However, its placed in a visible section to highlight the music a jazz artist creates is massively important to them and the community. Fundamentally, it is where it is because the target audience reader will read the article majorly for the content of the article. 

album

Album research

I used a few jazz albums in order to demonstrate the common traits, so I can follow these codes and conventions. Firstly I noticed every album included the artists name in a different colour font to the album. This makes them separately stand out, whilst also being aesthetically pleasing and following a colour scheme. All the albums include very brightly coloured / bold text, such as green and orange or a contrasting white- which gives an equal effect. 
The images I found didn't follow a common pattern, each was angled / captured very differently to each other. This shows that each jazz artist is unique, wanting to express this to their listeners. It also emphasises their creativity and artistic ability. It really demonstrates how diverse jazz is, particularly as it has so many sub genres, instruments, movements etc.
These all feature a plain background with an image overlapping, such as black or white. This really brings attention to the image themselves (most likely an instrument or artist, as shown above) highlighting their massive importance in the genre. 
The text is mainly bold and simple text, such as Grant Green's and Duke Ellington's. This follows the sense of simplicity and smoothness in jazz, whilst also conveying the strongest messages on the screen. Although, not all are bold they are all the largest texts on the page. Generally, this is aimed to attract the most attention or the first, reinforcing the artists importance over the company, price etc. This is why most have very little text on, as this diverts the attention from what the genre really aspires to portray. Simplicity, modesty, sophistication and passion. 

Ultimately, from my research I found the albums are heavily up to the own artist and how they want to present themselves. All images are fairly different, ranging from jazz art to images themselves. The texts, even on the few most popular shown above, all vary. There is no 'classic' model of what a jazz magazine looks like. Arguably, what ties them together is the image itself. Usually being a distinguishable jazz instrument or artist. Particularly, the genre will be recognised by the artists pose/angle/clothing etc. For instance all 3 artists shown above wear suits conveying the sophistication of jazz, this shows a common link making the albums genre more distinguishable. 

to do list

dps-

MORE TEXT, COLUMNS MORE, TEXT SMALLER - done
proof read- done

contents-

make numbers orange - done
add some items at the bottom, e,g logo or website - done

PROOF READ - done

All 3 together - before final adjustments

 By showing all 3 pages together it will allow me to present the main similarities and differences. Ultimately, the main attribute striking the reader is the orange colouring on the front cover. I decided colouring was a massive foundation in jazz, orange connotes visually what I want to express in my magazine. Passion, vibrancy ,modesty. Particularly, I chose a more rustic orange in comparison to a much bolder / brighter orange. I felt this made the colour not too much for the eye to get distracted by, or take away what the magazine is about, the appreciation of the genre. I wanted to lead this colouring through, subtly, to maintain consistency of the brand, along with consistency of my message. Therefore, I used small boxes, sculpted into lines throughout as a way to subtly carry the colour. I felt these lines added a sense of modernity, as its very minimalistic. However arent too modern o distracting to take the attention off the main sections. These lines could also be trade marked to the brand, for the reader to recognise that this magazine is instantly 'Floetry'. However, my inspiration for them was taken from the 'main inspirations' mastheads. They include a singular line below the title. I felt by expanding them across the page, and adding a few extra, it was symboliclly extending and reinventing the history of jazz magazines as a whole. 

front cover final- similarities / differences

Finally, I have improved my front cover drastically to follow my aims and codes and conventions more.  Firstly, the image itself is more of a closeup rather than a mid shot.I felt the first photo presented too much of the model rather than the equality of the instrument, I also felt the facial expression, and the eyes not directing the camera could be improved. Therefore, I modelled her by having the instrument to be aligned with her face, particularly so her face is at the central part of the instrument. This is physically showing how the artist is almost 'at one' with their instrument, the genre cant survive otherwise. The font has changed slightly, by using ''neau" as the secondary font I felt, as it was less bold, it ranked the importance of the text. This would be ok, however I wanted the ''Emilay Badu'' to be as equally important as the branding of the magazine. This is inferred that the artists and their talent make jazz, not the producers, mixers etc like other genres may rely on. I also felt the fonts weren't very coordinated, which made the magazine look less sophisticated and poor efforts went in. This is the exact opposite message I aimed to convey. The magazine is based upon knowledgable and communal efforts. Although I kept the background editing similar, to have the rugged looking edges, as if its been produced many years ago. I also used the same photographs for the background texture, as I enjoyed the look it created on the first magazine. However, noticably the colour has changed, still similarly in the vibrant and bold grouping. Also, the colours used, I had edited in photoshop to give a 'burnt out' look. Symbolising the ageing of jazz magazines. This theme stayed the same onto the 2nd magazine, as my aims weren't changing, it was the way in which I wanted to present them. I believe I have stayed true to my aims throughout, enhancing them along the way.

front cover final